What exactly is business goodwill?

It is everything that makes a business run: the customer base, the brand, the lease rights, the equipment, the licenses. Buying the goodwill means taking over a running activity — the walls are not included and are negotiated separately.

How much does business goodwill cost?

It depends on the trade and the revenue. Practice uses a percentage of annual revenue: often 50 to 100% for food businesses, less for services. Location, lease and equipment condition then make the difference — two businesses with the same revenue can be worth double one another.

How to finance a goodwill purchase?

A 20 to 30% contribution, a professional loan for the balance, and public support: ACRE (reduced contributions), ARCE (unemployment benefits paid as capital), zero-interest honour loans. A solid forecast remains the key to convincing the bank.

Business goodwill in Isère: the market

How many businesses change hands in Isère, in which trades, and how large the pipeline is as owners retire. Public BODACC, SIRENE and INPI figures, updated monthly.

Goodwill sales (24 months)

1 505 goodwill sales in the department

Active establishments (22 tracked trades)

33 194 establishments in activity

Owners aged 60 and over

31,6% of owners — the pipeline of upcoming cessions

Goodwill by trade in Isère

The stock of active establishments, trade by trade: this is where tomorrow's goodwill sales will come from. Open a trade for the takeover details in the department.

Trade	Active establishments (SIRENE)
restaurant	5 853
physiotherapy practice	4 082
fast-food outlet	3 159
auto repair garage	2 859
nursing practice	2 787
beauty salon	2 350
hair salon	2 179
general practice	2 130
taxi or private-hire business	1 306
bakery	1 078
grocery store	1 027
café-bar	953
dental practice	758
caterer	694
florist	409
pharmacy	407
butcher shop	388
dry cleaner	249
tobacconist	203
wine shop	176
greengrocer	125
fishmonger	22

How business goodwill is bought

The price is usually negotiated as a percentage of annual revenue, with a scale specific to each trade: around 60 to 110% of revenue for a bakery, 50 to 90% for a restaurant, 30 to 50% for a hair salon. The lease rights, equipment and customer base are part of the goodwill; the walls are negotiated separately.

On the financing side: the personal contribution usually covers 20 to 30% of the price, the rest goes through a professional loan. ACRE lightens your social contributions in the first year, unemployment benefits can be paid as capital (ARCE), and honour loans (Initiative France, Réseau Entreprendre) strengthen the bank file.

Which goodwill to target in Isère?

Before signing, check the area: reachable population, real competition, local momentum. Our per-trade and per-town analyses give the public figures to position each opportunity.

FAQ

What exactly is business goodwill?: It is everything that makes a business run: the customer base, the brand, the lease rights, the equipment, the licenses. Buying the goodwill means taking over a running activity — the walls are not included and are negotiated separately.
How much does business goodwill cost?: It depends on the trade and the revenue. Practice uses a percentage of annual revenue: often 50 to 100% for food businesses, less for services. Location, lease and equipment condition then make the difference — two businesses with the same revenue can be worth double one another.
How to finance a goodwill purchase?: A 20 to 30% contribution, a professional loan for the balance, and public support: ACRE (reduced contributions), ARCE (unemployment benefits paid as capital), zero-interest honour loans. A solid forecast remains the key to convincing the bank.