Catchment area and geomarketing in Melin (70120)

Key metrics to assess your business location in Melin: population, median income, retail density, estimated catchment. Free alternative to paid Smappen / Oalley tools.

Population (INSEE)

52 inhabitants
INSEE RP

Median income per UC (Filosofi)

Filosofi data unavailable (statistical secret)
INSEE Filosofi

Active business count

25 SIRENE businesses and services
SIRENE

Retail density

480.8 businesses per 1000 inhabitants
SIRENE × INSEE

Opportunity score by trade

An estimate of how well a new opening could do in this area, trade by trade. The higher the score, the more favourable the local context.

  • Food crafts98/100

    e.g. boulangerie, pâtisserie

  • Local retail94/100

    e.g. pharmacie, épicerie, boucherie, fleuriste

  • Food service34/100

    e.g. restaurant, café, restauration rapide

  • Personal services93/100

    e.g. coiffure, institut de beauté

  • Auto trade & repair35/100

    e.g. garage, concession, carrosserie

  • Passenger transport83/100

    e.g. taxi, VTC

  • Healthcare68/100

    e.g. médecin généraliste

The trades we cover grow with every monthly survey.

NTYB score

Opportunity diagnosis by theme

The town's potential, theme by theme (0-100). The higher the score, the more favourable the local context for that kind of project.

  • Buyout & handover5/100 ▼▼
  • Upcoming sales0/100 ▼▼
  • Value & appreciation55/100
  • Premises & land50/100
  • Territorial grants50/100
  • Healthcare setup75/100 ▲▲
  • Network & training50/100
NTYB score

How this analysis is computed

You draw your zone — 5, 10 or 15 minutes by car or on foot — on the real road network. We then count what's actually inside: the population (INSEE 200 m grid) and competing businesses (OpenStreetMap). Real numbers, for your real area.

Why NTYB instead of Smappen or Oalley

Smappen and Oalley quickly become paid once you go past a small zone. Here you draw as many zones as you like, for free: real travel time, population and competing businesses counted right inside the zone.

FAQ

How is Melin retail density computed?
Active businesses ÷ population × 1000 (sources: SIRENE and the most recent INSEE census). It lets you compare towns of different sizes.
What is a catchment area used for?
To estimate the potential customer base of a business based on a radius or access time (5/10/15 min walking or driving). A central criterion for choosing a location.
How do I draw the isochrone around Melin?
From any address, the tool draws your 5, 10 or 15-minute zone (driving or walking), then counts the population and competing businesses actually inside it — down to the grid cell and the individual shop, not whole towns.