How to read Aubagne density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Aubagne (13400)

Active business count by trade in Aubagne, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

47 529 inhabitants

Distinct active businesses

498 NAF codes represented

See all trades

Trade	Businesses
Activités immobilières (68.20B)	1 543
Activités immobilières (68.20A)	906
Activités associatives (94.99Z)	447
Commerce de détail (47.99A)	339
Sièges sociaux, conseil de gestion (70.22Z)	279
Activités pour la santé humaine (86.90D)	268
Services aux bâtiments et paysagers (81.21Z)	254
Sièges sociaux, conseil de gestion (70.10Z)	233
Activités pour la santé humaine (86.90E)	230
Autres services personnels (96.09Z)	228
Restauration (56.10C)	203
Activités de poste et courrier (53.20Z)	201

Most represented business

Activités immobilières (68.20B) (1 543 establishments)

Global retail density

296.4 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Aubagne market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Aubagne density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.