How to read Aurillac density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Aurillac (15000)

Active business count by trade in Aurillac, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

26 214 inhabitants

Distinct active businesses

388 NAF codes represented

See all trades

Trade	Businesses
Activités immobilières (68.20B)	870
Activités immobilières (68.20A)	472
Activités associatives (94.99Z)	338
Services aux bâtiments et paysagers (81.10Z)	284
Activités de poste et courrier (53.20Z)	134
Sport et loisirs (93.12Z)	129
Sièges sociaux, conseil de gestion (70.10Z)	106
Activités pour la santé humaine (86.90E)	91
Autres services personnels (96.09Z)	89
Services aux bâtiments et paysagers (81.21Z)	85
Action sociale sans hébergement (88.99B)	83
Activités pour la santé humaine (86.90D)	80

Most represented business

Activités immobilières (68.20B) (870 establishments)

Global retail density

244.9 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Aurillac market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Aurillac density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.