Market saturation in Évreux (27000)

Active business count by trade in Évreux, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

49 360 inhabitants
INSEE RP

Distinct active businesses

412 NAF codes represented
SIRENE
See all trades
TradeBusinesses
Activités immobilières (68.20B)893
Activités immobilières (68.20A)830
Activités associatives (94.99Z)503
Activités de poste et courrier (53.20Z)368
Sièges sociaux, conseil de gestion (70.22Z)196
Sièges sociaux, conseil de gestion (70.10Z)183
Restauration (56.10C)161
Commerce de détail (47.99A)160
Commerce et réparation automobile (45.11Z)150
Services aux bâtiments et paysagers (81.21Z)145
Activités juridiques et comptables (69.10Z)143
Commerce de détail (47.89Z)137

Most represented business

Activités immobilières (68.20B) (893 establishments)
SIRENE

Global retail density

197.6 establishments per 1000 inhabitants
SIRENE × INSEE

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

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FAQ

How to read Évreux density?
High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.