Active business count by trade in Fréjus, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.
Population (INSEE)
59 719 inhabitants
Distinct active businesses
451 NAF codes represented
See all trades
Trade
Businesses
Services aux bâtiments et paysagers (81.21Z)
676
Travaux de construction spécialisés (43.99C)
344
Activités de poste et courrier (53.20Z)
334
Autres services personnels (96.09Z)
329
Restauration (56.10C)
289
Travaux de construction spécialisés (43.21A)
272
Most represented business
Services aux bâtiments et paysagers (81.21Z) (676 establishments)
Establishment density (all activities)
312 active establishments per 1,000 inhabitants
"Business / inhabitant" ratio method
The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (national first-licence quota, art. L.5125-4 CSP), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).
Reading the ratios
Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.
Market-positioning support in Fréjus?
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FAQ
How to read Fréjus density?
The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.