Market saturation in Gagny (93220)

Active business count by trade in Gagny, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

42 313 inhabitants
INSEE RP

Distinct active businesses

329 NAF codes represented
SIRENE
See all trades
TradeBusinesses
Activités immobilières (68.20B)936
Activités immobilières (68.20A)380
Transports terrestres (49.32Z)342
Sièges sociaux, conseil de gestion (70.22Z)286
Activités de poste et courrier (53.20Z)271
Services aux bâtiments et paysagers (81.21Z)188
Activités associatives (94.99Z)176
Travaux de construction spécialisés (43.99C)123
Travaux de construction spécialisés (43.21A)121
Autres services personnels (96.09Z)115
Commerce de détail (47.99A)113
Travaux de construction spécialisés (43.34Z)111

Most represented business

Activités immobilières (68.20B) (936 establishments)
SIRENE

Global retail density

175.7 establishments per 1000 inhabitants
SIRENE × INSEE

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

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FAQ

How to read Gagny density?
High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.