How to read Mâcon density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Mâcon (71000)

Active business count by trade in Mâcon, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

35 177 inhabitants

Distinct active businesses

431 NAF codes represented

See all trades

Trade	Businesses
Activités immobilières (68.20B)	976
Activités immobilières (68.20A)	627
Activités associatives (94.99Z)	379
Activités de poste et courrier (53.20Z)	252
Services aux bâtiments et paysagers (81.10Z)	198
Travaux de construction spécialisés (43.99C)	164
Commerce de détail (47.99A)	144
Restauration (56.10C)	138
Services aux bâtiments et paysagers (81.21Z)	135
Sièges sociaux, conseil de gestion (70.10Z)	127
Sièges sociaux, conseil de gestion (70.22Z)	124
Sport et loisirs (93.12Z)	124

Most represented business

Activités immobilières (68.20B) (976 establishments)

Global retail density

246.3 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Mâcon market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Mâcon density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.