Market saturation in Manosque (04100)

Active business count by trade in Manosque, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

22 718 inhabitants
INSEE RP

Distinct active businesses

388 NAF codes represented
SIRENE
See all trades
TradeBusinesses
Activités immobilières (68.20B)747
Activités immobilières (68.20A)733
Activités associatives (94.99Z)269
Emploi (intérim, recrutement) (78.20Z)265
Commerce de détail (47.99A)143
Sièges sociaux, conseil de gestion (70.22Z)121
Services aux bâtiments et paysagers (81.21Z)115
Services aux bâtiments et paysagers (81.10Z)108
Travaux de construction spécialisés (43.99C)101
Restauration (56.10C)100
Activités de poste et courrier (53.20Z)99
Autres services personnels (96.09Z)98

Most represented business

Activités immobilières (68.20B) (747 establishments)
SIRENE

Global retail density

308.8 establishments per 1000 inhabitants
SIRENE × INSEE

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

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FAQ

How to read Manosque density?
High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.