How to read Melun density?

The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Melun (77000)

Active business count by trade in Melun, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

45 995 inhabitants

Distinct active businesses

370 NAF codes represented

See all trades

Trade	Businesses
Activités de poste et courrier (53.20Z)	606
Transports terrestres (49.32Z)	224
Restauration (56.10C)	180
Activités juridiques et comptables (69.10Z)	167
Travaux de construction spécialisés (43.99C)	163
Services aux bâtiments et paysagers (81.21Z)	158
Commerce de détail (47.99A)	152
Autres services personnels (96.09Z)	143

Most represented business

Activités de poste et courrier (53.20Z) (606 establishments)

Establishment density (all activities)

211.9 active establishments per 1,000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (national first-licence quota, art. L.5125-4 CSP), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Market-positioning support in Melun?

Market-positioning support isn't open yet. Leave your email and we'll let you know at launch.

FAQ

How to read Melun density?: The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.