Market saturation in Merpins (16100)

Active business count by trade in Merpins, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

1 085 inhabitants
INSEE RP

Distinct active businesses

100 NAF codes represented
SIRENE
See all trades
TradeBusinesses
Commerce de détail (47.99A)36
Agriculture, élevage (01.21Z)8
Fabrication de boissons (11.01Z)5
Commerce de gros (46.34Z)5
Travail du bois (16.24Z)4
Restauration (56.29B)4
Activités pour la santé humaine (86.90D)4
Sport et loisirs (93.12Z)4

Most represented business

Commerce de détail (47.99A) (36 establishments)
SIRENE

Establishment density (all activities)

234.1 active establishments per 1,000 inhabitants
SIRENE × INSEE

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (national first-licence quota, art. L.5125-4 CSP), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Market-positioning support in Merpins?

Market-positioning support isn't open yet. Leave your email and we'll let you know at launch.

Email only, to notify you at launch. No solicitation, no resale, no sharing with third parties.

FAQ

How to read Merpins density?
The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.