How to read Merpins density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Merpins (16100)

Active business count by trade in Merpins, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

1 085 inhabitants

Distinct active businesses

100 NAF codes represented

See all trades

Trade	Businesses
Commerce de détail (47.99A)	36
Activités immobilières (68.20B)	32
Agriculture, élevage (01.21Z)	8
Activités financières (64.20Z)	7
Activités immobilières (68.20A)	7
Fabrication de boissons (11.01Z)	5
Commerce de gros (46.34Z)	5
Sièges sociaux, conseil de gestion (70.10Z)	5
Travail du bois (16.24Z)	4
Restauration (56.29B)	4
Activités pour la santé humaine (86.90D)	4
Sport et loisirs (93.12Z)	4

Most represented business

Commerce de détail (47.99A) (36 establishments)

Global retail density

234.1 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Merpins market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Merpins density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.