How to read Merry-Sec density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Merry-Sec (89560)

Active business count by trade in Merry-Sec, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

172 inhabitants

Distinct active businesses

23 NAF codes represented

See all trades

Trade	Businesses
Agriculture, élevage (01.11Z)	6
Activités immobilières (68.20B)	6
Production d'énergie (35.11Z)	3
Commerce de détail (47.81Z)	2
Commerce de détail (47.99A)	2
Sport et loisirs (93.19Z)	2
Agriculture, élevage (01.47Z)	1
Agriculture, élevage (01.61Z)	1
Travail des métaux (25.11Z)	1
Autres industries manufacturières (32.99Z)	1
Commerce et réparation automobile (45.11Z)	1
Commerce de gros (46.21Z)	1

Most represented business

Activités immobilières (68.20B) (6 establishments)

Global retail density

220.9 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Merry-Sec market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Merry-Sec density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.