How to read Nogna density?

The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Nogna (39570)

Active business count by trade in Nogna, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

308 inhabitants

Distinct active businesses

34 NAF codes represented

See all trades

Trade	Businesses
Agriculture, élevage (01.41Z)	5
Commerce de détail (47.99A)	5
Agriculture, élevage (01.13Z)	2
Agriculture, élevage (01.49Z)	2
Services aux bâtiments et paysagers (81.21Z)	2
Autres services personnels (96.09Z)	2
Sylviculture (02.20Z)	1
Industrie automobile (29.20Z)	1
Autres industries manufacturières (32.99Z)	1
Génie civil (42.99Z)	1

Most represented business

Agriculture, élevage (01.41Z) (5 establishments)

Establishment density (all activities)

165.6 active establishments per 1,000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (national first-licence quota, art. L.5125-4 CSP), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Market-positioning support in Nogna?

Market-positioning support isn't open yet. Leave your email and we'll let you know at launch.

FAQ

How to read Nogna density?: The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.