Active business count by trade in Vernou-sur-Brenne, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.
Population (INSEE)
2 870 inhabitants
Distinct active businesses
154 NAF codes represented
See all trades
Trade
Businesses
Agriculture, élevage (01.21Z)
62
Commerce de détail (47.99A)
22
Commerce et réparation automobile (45.20A)
10
Hébergement (55.20Z)
9
Autres services personnels (96.09Z)
9
Auxiliaires financiers (66.30Z)
8
Arts et spectacles (90.01Z)
8
Most represented business
Agriculture, élevage (01.21Z) (62 establishments)
Establishment density (all activities)
225.4 active establishments per 1,000 inhabitants
"Business / inhabitant" ratio method
The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (national first-licence quota, art. L.5125-4 CSP), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).
Reading the ratios
Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.
Market-positioning support in Vernou-sur-Brenne?
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FAQ
How to read Vernou-sur-Brenne density?
The SIRENE count covers every declared activity — shops, but also property companies, holdings and sole traders — so it runs high by nature. To gauge saturation, look at the per-business breakdown below and the creation / closure dynamics (BODACC).
Why not indicate "saturated / not saturated"?
No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?
For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.