How to read Willer density?

High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).

Why not indicate "saturated / not saturated"?

No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.

When does the per-inhabitant ratio not make sense?

For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.

Market saturation in Willer (68960)

Active business count by trade in Willer, retail density, top concentrated businesses. To measure the market BEFORE launching — not validate it after.

Population (INSEE)

295 inhabitants

Distinct active businesses

31 NAF codes represented

See all trades

Trade	Businesses
Activités immobilières (68.20B)	17
Agriculture, élevage (01.11Z)	9
Agriculture, élevage (01.41Z)	5
Agriculture, élevage (01.50Z)	4
Commerce de détail (47.99A)	4
Services aux bâtiments et paysagers (81.30Z)	3
Activités associatives (94.99Z)	3
Production d'énergie (35.11Z)	2
Travaux de construction spécialisés (43.12A)	2
Services aux bâtiments et paysagers (81.21Z)	2
Enseignement (85.51Z)	2
Autres services personnels (96.02A)	2

Most represented business

Activités immobilières (68.20B) (17 establishments)

Global retail density

254.2 establishments per 1000 inhabitants

"Business / inhabitant" ratio method

The pop/nb_etabs ratio per business is the most used saturation indicator. Common benchmarks: 1 bakery / 2 000 inhabitants (Observatoire Franchise), 1 pharmacy / 2 500 inhabitants (regulation for rural towns), 1 hairdresser / 750 inhabitants. Beyond the raw ratio, look at dynamics (creations / cessions BODACC).

Reading the ratios

Above the trade's benchmark: contested market. Below: room to take. Check the trend with openings and closures over the last 24 months.

Assess your place in the Willer market?

We point you to an adviser who validates your positioning before you launch. Tell us about your project.

FAQ

How to read Willer density?: High density reflects a mature commercial fabric, not necessarily saturated. Compare to national median (~50-80 etabs/1000 inhabitants urban) and look at creation dynamics (SIRENE 12m).
Why not indicate "saturated / not saturated"?: No universal ratio allows a verdict. Saturation depends on business, district, purchasing power (Filosofi income), and recent dynamics. NTYB gives the numbers, you keep the reading.
When does the per-inhabitant ratio not make sense?: For destination retail (car dealer, specialty store) which captures a catchment area larger than the town. Then catchment (vertical /chalandise/) is relevant.