Which benchmark for goodwill valuation in Brest?

Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).

DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.

Does this page replace a chartered accountant?

No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.

Business goodwill valuation in Brest (29200)

DVF commercial property comparables, BODACC closures, NAF benchmarks. Public data to bracket an estimate in Brest before chartered accountant valuation.

DVF mutations (5 years)

17 729 commercial property transactions

See breakdown by year

Type	Year	Transactions
Appartement	2025	2 793
Commerce	2025	215
Maison	2025	653
Appartement	2024	1 989
Commerce	2024	192
Maison	2024	527
Appartement	2023	2 278
Commerce	2023	182
Maison	2023	639
Appartement	2022	2 936
Commerce	2022	311
Maison	2022	758

Price per m² (DVF)

€2 381/m² (wall value proxy)

BODACC closures / de-registrations

1 553 closures / de-registrations published (24m)

Benchmarks by business (Francis Lefebvre / CRA)

Goodwill typically values between 60% and 120% of annual HT revenue for retail, 50% to 100% for restaurants, or 4 to 8× EBITDA for profitable goodwill. Coefficients vary by zone (city center vs outskirts), location (1, 2, 3) and commercial lease (remaining duration, rent/revenue ratio).

How to bracket an estimate

Step 1: Get 3 years of accounts (revenue, EBITDA, profit). Step 2: Apply branch benchmark (CRA, Francis Lefebvre, Bank of France) low / median / high. Step 3: Adjust by zone (DVF premises, town momentum, vacancy). Step 4: Have a transmission-specialized chartered accountant validate.

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FAQ

Which benchmark for goodwill valuation in Brest?: Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).
Why include DVF?: DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.
Does this page replace a chartered accountant?: No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.