Which benchmark for goodwill valuation in Morlaix?

Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).

DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.

Does this page replace a chartered accountant?

No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.

Business goodwill valuation in Morlaix (29600)

DVF commercial property comparables, BODACC closures, NAF benchmarks. Public data to bracket an estimate in Morlaix before chartered accountant valuation.

DVF mutations (5 years)

2 466 commercial property transactions

See breakdown by year

Type	Year	Transactions
Appartement	2025	175
Commerce	2025	30
Maison	2025	147
Appartement	2024	161
Commerce	2024	29
Maison	2024	134
Appartement	2023	242
Commerce	2023	46
Maison	2023	162
Appartement	2022	383
Commerce	2022	82
Maison	2022	200

Price per m² (DVF)

€1 352/m² (wall value proxy)

BODACC closures / de-registrations

209 closures / de-registrations published (24m)

Benchmarks by business (Francis Lefebvre / CRA)

Goodwill typically values between 60% and 120% of annual HT revenue for retail, 50% to 100% for restaurants, or 4 to 8× EBITDA for profitable goodwill. Coefficients vary by zone (city center vs outskirts), location (1, 2, 3) and commercial lease (remaining duration, rent/revenue ratio).

How to bracket an estimate

Step 1: Get 3 years of accounts (revenue, EBITDA, profit). Step 2: Apply branch benchmark (CRA, Francis Lefebvre, Bank of France) low / median / high. Step 3: Adjust by zone (DVF premises, town momentum, vacancy). Step 4: Have a transmission-specialized chartered accountant validate.

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FAQ

Which benchmark for goodwill valuation in Morlaix?: Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).
Why include DVF?: DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.
Does this page replace a chartered accountant?: No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.