Which benchmark for goodwill valuation in Rouen?

Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).

DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.

Does this page replace a chartered accountant?

No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.

Business goodwill valuation in Rouen (76000)

DVF commercial property comparables, BODACC goodwill sales, NAF benchmarks. Public data to bracket an estimate in Rouen before chartered accountant valuation.

DVF mutations (5 years)

17 442 commercial property transactions

See breakdown by year

Type	Year	Transactions	Price/m²
Appartement	2025	2 455	4 997 €
Commerce	2025	247	4 872 €
Maison	2025	402	3 150 €
Appartement	2024	2 183	4 588 €
Commerce	2024	257	5 065 €
Maison	2024	362	3 289 €
Appartement	2023	2 447	4 749 €
Commerce	2023	308	6 174 €
Maison	2023	397	3 599 €
Appartement	2022	3 354	5 452 €
Commerce	2022	366	6 105 €
Maison	2022	478	3 371 €

Median price per m² (DVF)

€3 743/m² (wall value proxy)

Published BODACC goodwill sales

1 965 sales published 24m

Benchmarks by business (Francis Lefebvre / CRA)

Goodwill typically values between 60% and 120% of annual HT revenue for retail, 50% to 100% for restaurants, or 4 to 8× EBITDA for profitable goodwill. Coefficients vary by zone (city center vs outskirts), location (1, 2, 3) and commercial lease (remaining duration, rent/revenue ratio).

How to bracket an estimate

Step 1: Get 3 years of accounts (revenue, EBITDA, profit). Step 2: Apply branch benchmark (CRA, Francis Lefebvre, Bank of France) low / median / high. Step 3: Adjust by zone (DVF premises, town momentum, vacancy). Step 4: Have a transmission-specialized chartered accountant validate.

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FAQ

Which benchmark for goodwill valuation in Rouen?: Main references: Francis Lefebvre (annual edition, taxation), CRA (practitioner methodology), and Bank of France (transmission statistics). Ratios vary by business (bakery ≠ tobacco-press ≠ pharmacy).
Why include DVF?: DVF gives commercial property price per m² in the zone, which serves as a wall value proxy (often separate from goodwill). Also helps bracket the "key money" if the lease is transferable.
Does this page replace a chartered accountant?: No — it provides a free public ballpark for negotiation framing. Official valuation (authentic deed, bank financing, litigation) must be done by a certified expert.